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<blockquote data-quote="johan" data-source="post: 1198819" data-attributes="member: 11"><p><span style="font-size: 22px"><strong>Flaxta and Henrik Harlaut announce partnership</strong></span></p><p><strong>Flaxta, a brand committed to redefining sports protection, today announced an exciting new partnership with Henrik Harlaut, an 11-time X Games medallist and one of the most innovative and influential skiers of all time.</strong></p><p>Commenting on the announcement, Ola Melin, Flaxta Chief Marketing Officer, said:</p><p>“<em>Henrik Harlaut is an iconic athlete. His contribution, and our admiration, goes beyond just his skiing. We share Henrik’s passion and positive attitude, and are proud to team up with him to explore innovations and new ideas together</em>.”</p><p>The new partnership means that Harlaut will represent Flaxta and wear the brand’s unique back protection. Starting with the 2019/2020 winter season, Henrik will wear Flaxta’s Behold back protection vest, which is the most ventilated, flexible and low profile certified back protector on the market.</p><p>“<em>Flaxta’s take on back protection is refreshing. It gives me an opportunity to focus on my skiing without having to worry about my equipment,” said Henrik Harlaut.</em></p></blockquote><p></p>
[QUOTE="johan, post: 1198819, member: 11"] [SIZE=6][B]Flaxta and Henrik Harlaut announce partnership[/B][/SIZE] [B]Flaxta, a brand committed to redefining sports protection, today announced an exciting new partnership with Henrik Harlaut, an 11-time X Games medallist and one of the most innovative and influential skiers of all time.[/B] Commenting on the announcement, Ola Melin, Flaxta Chief Marketing Officer, said: “[I]Henrik Harlaut is an iconic athlete. His contribution, and our admiration, goes beyond just his skiing. We share Henrik’s passion and positive attitude, and are proud to team up with him to explore innovations and new ideas together[/I].” The new partnership means that Harlaut will represent Flaxta and wear the brand’s unique back protection. Starting with the 2019/2020 winter season, Henrik will wear Flaxta’s Behold back protection vest, which is the most ventilated, flexible and low profile certified back protector on the market. “[I]Flaxta’s take on back protection is refreshing. It gives me an opportunity to focus on my skiing without having to worry about my equipment,” said Henrik Harlaut.[/I] [/QUOTE]
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