Köp & Sälj
Artiklar
Forum
Nya inlägg
Forumlista
Sök trådar
Medlemmar
Regler/Hjälp
Skidorter
Snödjup
Boende
Prylar
Video
Shop
Logga in
Bli medlem
Vad är nytt
Sök
Sök
Sök bara rubriker
Notera
Av:
Nya inlägg
Forumlista
Sök trådar
Medlemmar
Regler/Hjälp
Meny
Logga in
Bli medlem
Ladda ner Freeride som app
JavaScript är inaktiverat. För en bättre upplevelse, vänligen aktivera JavaScript i din webbläsare innan du fortsätter.
Du använder en gammal webbläsare. Den kanske inte visar den här eller andra webbplatser korrekt.
Du bör uppgradera eller använda en
alternativ webbläsare
.
Forum
Utrustning
Parkskidor
Volant Spatula
Svara på tråd
Meddelande
<blockquote data-quote="JCM" data-source="post: 13469" data-attributes="member: 14197"><p>Hörde att konkursboet blev uppköpt nån vecka efterpå kk. Mitt minne sviker mig om vem som var såpass vågad, men tanken slår mig att någon större rik "konkurrent" köper konkursboet (skulderna) och stänger butiken för att inte någon icke-konkurrent (t ex snowboardtillverkare) skall ge sig in i skidbranschen. Vad gäller Spatulan tror jag fortfarande på McConkeys humor (se ovan).</p><p></p><p>Efter lite eftersökningar visade det sig att det var Gen-X Sports som köpte Volant <a href="http://www.gords.com/02industrynews.htm" target="_blank">http://www.gords.com/02industrynews.htm</a> .</p><p></p><p>Volant to go Big Box</p><p>Toronto, Canada–Toronto-based Gen-X Sports has purchased Volant Sports, just two years after buying Volant’s Limited snowboard brand.Gen-X, a close-out and discount giant reseller acquired the operating assets and intellectual properties of Volant for an undisclosed amount. The company will operate Volant out of its Gen-X headquarters, home of its Limited and Lamar snowboard brands, as well as the Tommy Armour and TearDrop golf lines. Volant skis will be produced overseas by other ski companies starting next season. That marks the end of the line for the North-American production.“Our core competency is marketing and distribution,” said John Collins, President of Gen-X Sports. “We’ve acquired a brand with great equity that has frankly had difficulties bringing more cost-effective technology to the marketplace. We think with some of the pending technology Volant has, we can find a strong partner to produce the brand.”Volant has been searching for a new investor or buyer for several months now since company Chairman and Apple Computers co-founder Mike Markkula announced his intention to recoup some of his investment in the brand.The company closed its factory in mid-August, later shutting the factory when a buyer didn’t emerge in time to continue production. Volant has shipped a little less than 90 percent of its preseason orders, with no plans to build for reorder this season.“We have talked to dozens of people, but this really was the first reasonable offer that came to the table,” Volant President and Chief Executive Officer Mark Soderberg said Wednesday from the company’s Wheat Ridge, Colo. “These guys were ready to act. They’re an aggressive company that’s willing to make decisions.”Soderberg said he and the remaining executive and factory staff plan work on the transition of the brand until mid-October before leaving the company. Gen-X has said they would like to keep the Volant rep force intact and are also interviewing the company’s sales and marketing team.“We were already far down the path with new technology that brings some cosmetic benefits to the product, but also doesn’t require the use of such complicated and very expensive production,” said Soderberg.Collins said his intention is to build a more cost-effective ski.“Price value can only take you so long,” said Collins. “You have to build equity in the brand. We think these guys had a pretty good game plan. We’ve got some pretty good tools in the toolbox here and just have to make sure we’re working with the right people to use them.” Volants have already found their way into big box stores and mass merchandisers throughout Canada as of late fall.(© 2001 Media, Inc).</p></blockquote><p></p>
[QUOTE="JCM, post: 13469, member: 14197"] Hörde att konkursboet blev uppköpt nån vecka efterpå kk. Mitt minne sviker mig om vem som var såpass vågad, men tanken slår mig att någon större rik "konkurrent" köper konkursboet (skulderna) och stänger butiken för att inte någon icke-konkurrent (t ex snowboardtillverkare) skall ge sig in i skidbranschen. Vad gäller Spatulan tror jag fortfarande på McConkeys humor (se ovan). Efter lite eftersökningar visade det sig att det var Gen-X Sports som köpte Volant [URL]http://www.gords.com/02industrynews.htm[/URL] . Volant to go Big Box Toronto, Canada–Toronto-based Gen-X Sports has purchased Volant Sports, just two years after buying Volant’s Limited snowboard brand.Gen-X, a close-out and discount giant reseller acquired the operating assets and intellectual properties of Volant for an undisclosed amount. The company will operate Volant out of its Gen-X headquarters, home of its Limited and Lamar snowboard brands, as well as the Tommy Armour and TearDrop golf lines. Volant skis will be produced overseas by other ski companies starting next season. That marks the end of the line for the North-American production.“Our core competency is marketing and distribution,” said John Collins, President of Gen-X Sports. “We’ve acquired a brand with great equity that has frankly had difficulties bringing more cost-effective technology to the marketplace. We think with some of the pending technology Volant has, we can find a strong partner to produce the brand.”Volant has been searching for a new investor or buyer for several months now since company Chairman and Apple Computers co-founder Mike Markkula announced his intention to recoup some of his investment in the brand.The company closed its factory in mid-August, later shutting the factory when a buyer didn’t emerge in time to continue production. Volant has shipped a little less than 90 percent of its preseason orders, with no plans to build for reorder this season.“We have talked to dozens of people, but this really was the first reasonable offer that came to the table,” Volant President and Chief Executive Officer Mark Soderberg said Wednesday from the company’s Wheat Ridge, Colo. “These guys were ready to act. They’re an aggressive company that’s willing to make decisions.”Soderberg said he and the remaining executive and factory staff plan work on the transition of the brand until mid-October before leaving the company. Gen-X has said they would like to keep the Volant rep force intact and are also interviewing the company’s sales and marketing team.“We were already far down the path with new technology that brings some cosmetic benefits to the product, but also doesn’t require the use of such complicated and very expensive production,” said Soderberg.Collins said his intention is to build a more cost-effective ski.“Price value can only take you so long,” said Collins. “You have to build equity in the brand. We think these guys had a pretty good game plan. We’ve got some pretty good tools in the toolbox here and just have to make sure we’re working with the right people to use them.” Volants have already found their way into big box stores and mass merchandisers throughout Canada as of late fall.(© 2001 Media, Inc). [/QUOTE]
Verifiering
Skicka svar
Forum
Utrustning
Parkskidor
Volant Spatula
Tillbaka
Topp
