Angående all förvirring om Helgasons Lobster snowboards så sa dom sähär i en TWSnow intervju:
Everyone's talking about Lobster Snowboards. How did it all come about? What's your role in the company?
Eiki: We always wanted to be on the same team. We wanted to travel together all the time, but it's tough nowadays. So, when I broke my back our agent got a call from Bataleon Snowboards asking if we would be stoked on making a new brand using their TBT shape. I flew to meet up with those guys the day after, and we decided to do this! That was a week before X Games, so we managed to start a company, come up with a name, logo, and few board graphics in 3 days—and we shipped a board to Halldór so he could use it on X Games! So, it happened super fast [laughs]!
Halldór: Yeah, it was pretty random. We just got such a good opportunity that it would have been stupid of us not to at least try it out. It happened the week before X Games, and we planned the whole thing on like two days, so it was next-level last-minute! Our role in the company is to tell them how we want the boards and how we want the graphics, but I'm stoked on how everything has turned out so far. It's going to be a lot of fun to try out something new and see what happens. We actually started a belt brand as well, called 7-9-13. 7-9-13 is the lucky number everyone uses in Iceland. It's the code for “knock on wood", so when you don't have the wood to knock on you can just say, 7-9-13.